Mafia II at E3 2010
- By Elizabeth Tobey
- 2K Games
- Sr Manager, Interactive Marketing
- |
- Wed Jun 16, 2010
Mafia II's all about E3 2010 - when you walk up to our booth, likely it's the first thing you see. In fact, when you're approaching the convention itself, Vito's on the side of the building... Working. Our billboard shows Joe, Eddie, and Vito using the tools of a window washer to clean up some business other than glass.
Inside the convention at our booth, not only can you walk into a bar like one you would find in Empire Bay, you can sit down and get your hands on the E3 Consumer Demo. Jealous? Yeah, I can understand that. And that's why we're letting people film what they play - check out the 2K Forums - people have been posting some awesome replays there and chatting about what they've seen. (If you have some footage you want to share, post it here, or on our Twitter or Facebook page.)
But one of the most fun aspects of the Mafia II area in the 2K Booth is our Photobooth Experience. As many of you know, we're partnering with Playboy - as you are playing the game, you'll be able to collect vintage magazines from the era. To celebrate this and bring some of Mafia II into LA, we invited Playboy Playmates to the booth to dress up as gals would in Empire Bay (and let you take your picture with them, also in Mobster garb.) We snapped a shot of one lucky guy getting his picture taken - but I'm still fielding more. If you come by the booth and get your photo taken, don't just print one out - upload it to Facebook - and then send a copy to us! I'll be taking one later today (once I unshackle myself from this blog) but I bet there are some outrageous poses out there and I want to see them.
